Baku, May 6, AZERTAC Azerbaijan is currently showcasing its tourism potential at the "ATM Dubai 2024" (Arabian Travel Market 2024) exhibition in Dubai. The country is represented by approximately 34 local partners, including the Azerbaijan Tourism Bureau, "Azerbaijan Airlines" CJSC, and the "Shahdag" Tourism Center. Visitors to Azerbaijan`s pavilion can explore traditional tourism products, experience nature tourism opportunities through virtual reality (VR), and sample national sweets. Florian Sengstschmid, CEO of Azerbaijan Tourism Board, also addressed panel meetings during the "Phocuswright WiT" Middle East conference in Dubai, discussing global tourism development, innovative approaches, and opportunities.