Baku, August 10, AZERTAC
Google is in talks with major music labels to license artists' voices and tunes for AI-generated songs, according to Sky News.
The tech giant has discussed the prospect with Universal Music and Warner Music, the Financial Times said.
It could reportedly see a tool developed allowing fans and creators to make tracks using recognisable vocals and melodies legitimately by paying the copyright owners, with artists able to opt out.
The newspaper said talks between Google and Universal Music - which has the likes of Taylor Swift, Drake, Ariana Grande, and Billie Eilish on its books - are at an early stage.
No product launch is believed to be imminent, and none of the companies mentioned would comment on the report when contacted by Sky News.
It comes as labels, artists, and fans alike grapple with the prominence of "deepfake music", which has become increasingly convincing as generative AI tools become more powerful and accessible.
Sky News has reported on examples of a fake The Weeknd-Drake collab, a new cover by Michael Jackson, and Kanye West belting out some country tunes.
It's led to calls for appropriate guardrails in the industry, though some artists are embracing it, with Canadian star Grimes already letting fans access her GrimesAI "voiceprint" to make songs that sound like her own.